Multi-Channel Communications

Multi-channel marketing allows you to extend a marketing campaign through multiple delivery channels such as direct mail, e-mail, and the Web. This strategy helps drive up response rates because each additional channel provides a cumulative benefit for the overall campaign.  

Pageflex not only lets you create complex multi-channel campaigns, but also gives you the reporting tools you need to track the success of your campaigns in real time.

Create a Coordinated Campaign

With Pageflex, you can create coordinated marketing campaigns using a single set of tools. This ensures that all your campaign pieces—print, e-mail, and Web pages—share a common theme and design. This makes it much easier for you to design and execute your campaign, and it also produces a consistent look and feel that will help drive home your message no matter which channel your campaign recipients choose for their response.

Get Customer Feedback with Surveys and Forms

Surveys provide a very important response channel in a campaign. They are the opportunity for your campaign recipients to give you direct, unbiased feedback to you on whatever topics you want to ask about.

Surveys are useful as response form which allow you to collect contact information and other demographic data. For sales and lead generation campaigns, this kind of data helps identify the best prospects and gives the sales team the information they need to close a deal.

Track Campaign Success

Sending out the campaign is only the beginning of what you can do with multi-channel marketing tools from Pageflex. Colllecting the data and analyzing it provides a wealth of actionable information you can use in all your future marketing efforts.

For example, you can track the ROI on a campaign and decide if certain data lists, channels, or even product messages work better than others in generating a positive result. Real-time tracking lets you know quickly if your message is being read and how people are reacting to it. You can then use the response data to formulate future campaigns by tweaking your message or changing your target audience.