Marketing Service Providers

Today’s marketers are faced with increasing challenges to control costs and get the most impact for their marketing budget. If you’re providing these services for your clients, you need tools that help you manage these needs and deliver high quality, successful results.

Increase Effectiveness

Research has show time and time again that adding personalization increases the response rate on direct marketing. Personalization adds relevance, and presenting information that is relevant to the intended recipient has a much greater probability of a response.

Pageflex allows you to take personalization to amazing new levels, and it offers virtually unlimited variability. Text, images, personal URLs, and pages can all be variable elements in your communication. By tailoring the message to the intended recipient, you can present a much more powerful marketing message.

Improve Direct Marketing Response Rates

Personalization by itself can directly increase the response rate. To further increase the overall response rate, you can add additional communication channels like e-mail, personalized URLs, and personalized Web microsites. Each channel increases the reach of the campaign by giving each recipient more and more interesting opportunities for a response.   

Pageflex lets you create comprehensive multi-channel communications that bring together all your direct marketing channels into a single solution. You can drive responses through the Web with personalized URLs. This highly personal marketing concept entices the recipient to visit a Web site, and then presents them with an entirely customized browsing experience.

You can open up a dialog with each campaign recipient by adding customized surveys to the campaign. This lets people respond directly to you with valuable feedback on any topic you want to explore. You can use a survey to investigate market preferences or to provide feedback on the value of your marketing offer.

Measure Return on Investment

Today’s marketing executives need real-time metrics to see how effective their marketing dollars have been. With Pageflex Campaign Manager, you have immediate access to vital statistics on each campaign, letting you direct your marketing efforts to the channels where they are most effective.