Pageflex Customers and Personnel to Play an Active Role at the 2010 PODi Applications Forum

Pageflex-Based Solutions Win Top Honors in Best Practices Award Competition

Marlborough, MA — January 25, 2010 — Bitstream Inc. (NASDAQ: BITS, www.bitstream.com and www.pageflex.com), the leading provider of variable data and Web-to-print software for personalized marketing, announced today that two of their customers have been awarded with Best Practices Awards. The awards will be announced at the PODI Applications Forum, being held January 25 – 27 in Las Vegas, NV.  Pageflex is a Gold Sponsor of the Applications Forum, and will be an active participant in the event, conducting presentations and moderating panel discussions.

Anna Magliocco-Chagnon, President and CEO of Bitstream Inc. commented on the PODI Applications Forum and the Best Practices Awards, saying:  “PODi Applications Forum consistently delivers compelling sessions that look at changes in the industry help attendees understand how to be successful in this changing marketplace. Pageflex will be an active contributor to those sessions, and we are honored to bring our expertise to this event.” Pageflex customers who have been honored with Best Practices Awards include:

Best Practices Winner: Self-Promotion Category
OTC Systems Ltd. – “OTC Systems Uses Cross-Media Marketing System to Attract Auto Dealers”

OTC’s all-in-one marketing portal, OLA, is designed to enable automotive dealerships to create powerful personalized direct mail programs. They marketed the solution with their own award-winning promotional campaign, showcasing the technology and capabilities built into OLA. Their highly relevant, segmented program resulted in 23% response rates. Over 11% of respondents have signed up for the new portal solution.

“The team at OTC Systems is honored to be recognized with such a prestigious award that acknowledges our unique and effective technology-driven marketing solutions,” says OTC President, Tim Graham. “We look forward to further enabling marketers and printers to produce highly personalized and Emotionalized® programs through OTC System’s automated platform.”

Best Practices Winner: Direct Marketing Category
Girl Scouts Arizona Cactus Pine Council (GSACPC) and Allegra Print & Imaging/Scottsdale, AZ – “Girl Scouts Raises Funds with Support the Sash Campaign”

Ms. Anna Magliocco-Chagnon continues, “These customers have done creative work that have fully utilized our  technology and have achieved great results. It’s tremendously gratifying to see Pageflex customers honored for their contributions to the industry.”

Pageflex at the PODi AppForum

Join Pageflex for an interactive session called “Web to Print Success Stories – Solutions That Cross Vertical Markets”   At this session, Anna Magliocco-Chagnon President & CEO, Bitstream, Inc. and David Lowndes, Director of Product Marketing, Iron Mountain Fulfillment Services will talk about how to use technology to successfully deliver web-to-print solutions across a variety of vertical markets. This session is being held Tuesday, January 26, from 2:15 - 3:15 pm.
In addition, Pageflex will be moderating a session called “Re-engineering Customer Apps – Good for the Client, Great for the Solution Provider.”  This session will look at how re-engineering or automating customer processes can mean consistent, predictable, high-margin revenue streams for your business. This session is being held on Tuesday, January 26, from 11:15-12:15.

Pageflex will also be participating in Preconference Intensive sessions covering Web-to-Print and Cross-Media. These sessions give users the opportunity to ask industry experts questions about these technologies and applications.

PODi is an industry initiative that leads the evolution of the digital printing infrastructure by promoting interoperability through standards, and advances digital printing business opportunities through market development activities, including white papers, articles, independent reports and industry speaking engagements. 

About the PODi AppForum 

The annual three-day PODi AppForum is the only industry conference dedicated exclusively to digital printing applications, with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital print.

Print service providers and marketing experts learn the latest trends in one-to-one and relevant marketing, new profitable applications, and sales strategies. Thought-provoking sessions tackle productivity, operations, and print on demand technology. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a dynamic networking opportunity. The intimate, low-key vendor hall encourages meaningful one-to-one communications, while showcasing the latest digital technology and professional services.

About PODi
PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.

About Bitstream:
Bitstream Inc. develops software technologies and applications for the graphic art and mobile communications industries. Bitstream’s award-winning fonts and font technologies enable device manufacturers and application developers to render the highest quality text in any language, on any device, at any resolution. The company’s MyFonts brand is the world’s leading provider of fonts to consumers. Bitstream’s Pageflex brand enables marketers to easily produce customized communications in print, email, and online. The company’s latest offering is the BOLT mobile browser, which has been installed by millions of users worldwide since its release in February 2009.  For more information visit www.bitstream.com.

Press Contact:
Marion Williams-Bennett
mbennett@bitstream.com
617-520-8311