Bitstream Licenses Asian Stroke Fonts to Picsel
Picsel to Use Bitstream’s Font Solution to Expand into Asian Mobile App Market
Marlborough, MA, March 1, 2010 – Bitstream Inc. (NASDAQ: BITS), a leading software development company with core competencies in browsing, font and publishing technologies, announced today that Picsel, the creator of the world’s most popular business productivity applications , has licensed Bitstream’s Asian stroke fonts. Bitstream offers developers, OEMs and Carriers a complete set of fonts and font rendering solutions designed for today’s global marketplace, covering all of the world’s languages.
“Mobile applications for the Asian market have traditionally required a font solution with a large footprint in order to accommodate the large number of characters necessary to display Asian languages,” said Dr Majid Anwar, Chief Scientist at Picsel. “Bitstream’s Asian Stroke Font solution allows us to offer high quality Asian language text on mobile devices while minimizing the amount of memory required for font rendering.
The deal, which will expand Picsel’s interactive mobile application offerings to Operators and OEMs across Asia, includes Bitstream’s Japanese, Korean, Chinese Simplified and Chinese Traditional stroke-based fonts.
“As a fellow mobile software solutions vendor, it is particularly gratifying to see Picsel applying Bitstream’s best-of-breed Asian stroke fonts to their unique blend of mobile products,” said Anna Chagnon, President and CEO of Bitstream.
About Bitstream
Bitstream Inc. develops software technologies and applications for the graphic art and mobile communications industries. Bitstream’s award-winning fonts and font technologies enable device manufacturers and application developers to render the highest quality text in any language, on any device, at any resolution. The company’s MyFonts brand is the world’s leading provider of fonts to consumers. Bitstream’s Pageflex brand enables marketers to easily produce customized communications in print, email, and online. The company’s latest offering is the BOLT mobile browser, which has been installed by millions of users worldwide since its release in February 2009. For more information visit www.bitstream.com.
About Picsel
Picsel brings mobile content to life through a unique suite of patented rendering and User Interface technologies, which power superbly rich and intuitive applications. The company has offices in the UK, Korea and Japan which serve world leading mobile manufacturers and operators. For more information visit www.picsel.com
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