Variable Data Solutions Software from Pageflex Gives Velma.com Customers a Competitive Advantage Pageflex Powers Creation of Customized Marketing Materials for Mortgage Professionals
Cambridge, MA, July 23, 2008— Pageflex, a division of Bitstream Inc. .(NASDAQ: BITS, www.bitstream.com) and a leading developer of enterprise variable data publishing and web-to-print solutions, announced today that Velma.com, a virtual marketing assistant for mortgage professionals, is utilizing Pageflex software to produce personalized, graphic-rich newsletters, business cards and financial announcements for its customers. By employing Pageflex Storefront and Pageflex Studio, Velma.com transforms customer lists into an automated networking system that stores data, sets reminders, and customizes and generates marketing collateral on the fly, allowing mortgage originators to grow their repeat and referral business.
“In order to develop and implement a streamlined means to deliver professional, relevant information to our customers’ contacts, we needed software with clear integration and scalability,” said Ben Price, president, Velma.com. “Pageflex gave us a straightforward, flexible solution that allows our customers to maintain and expand their client base in a cost-effective manner.”
By aggregating data from Calyx Point®, Encompass®, and other contact lists, Velma.com mines, imports and organizes information into a powerful, user-friendly database. From this database, Velma.com relies on Pageflex technology to seamlessly create suggestions, place reminders, print and mail marketing materials The variable template capabilities offered by Pageflex allow for the construction of document designs with personalized messaging and images, while maintaining the mortgage professional’s personal brand. This individualized outreach helps mortgage professionals establish relationships within their sphere of influence, building a pipeline of repeat and referral business to ensure continued growth and success.
“Velma.com demonstrates the broad functionality of Pageflex software,” stated Anna Chagnon, president and CEO of Bitstream Inc. “We are thrilled that Velma.com selected Pageflex and are confident that our suite of products will provide the needed solution to help Velma.com customers turn their contacts into business.”
About the Pageflex Platform
Pageflex offers unparalleled design control with powerful graphic design features created specifically for variable publishing. The platform produces rich, creative, award-winning document designs that look like they were given the individual attention of a graphic designer but were, in reality, created on-the-fly with Pageflex variable publishing technology.
About Bitstream
Bitstream Inc. (NASDAQ: BITS) is a software development company focused on bringing unique software products to a wide variety of markets. The company’s core software products include award-winning fonts and font rendering software, mobile browsing and messaging software and variable data publishing and web-to-print software for personalized marketing. For more information about Bitstream please visit www.bitstream.com.